THE COMPUTER AGE ALLOWS THE CONJUGATION OF GLOBALIZATION IN A FORM THAT ALWAYS PLACES THE INDIVIDUAL AT THE CENTER OF THE SCENE. INDIVIDUALISM HAS TAKEN ITS REVENGE ALSO IN POLITICS AND IN SOCIETY, WHERE THE ERA OF CONSUMERISM PLACES THE INDIVIDUAL AND HIS DESIRES AS THE FIRST MOTOR OF ECONOMIC, SCIENTIFIC, TECHNOLOGICAL AND SOCIAL DEVELOPMENT … Leggi tutto BUSINESS & MARKETING