Analysis of your enterprise position

 

 

Description of the Model
The form of your product or service and the makeup of your prospect base will influence how you structure your promotion. If you are offering an improved version of the same product or service to the same customer/prospect base then no changes should be required. On the other end of the spectrum, a new product or service going to a new prospect base calls for a new and innovative approach to promotion. In between circumstances require a more subtle approach to promotional changes. Characterize Your Enterprise
An expert will position your enterprise on the chart based upon your description of:
product function
buyer history
You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise.

Analysis of Your Enterprise Position:fossili Analysis of your enterprise position Romano Pisciotti
Brand Repositioning
The product remains the same, but is now offered to a new market. There will be new competitors and a new marketing mix. Product Repositioning
The product is changing, and is now offered to a new market. There will be a new appearance, new features and benefits and new competitors. Innovation
This is the most complex change. New technology, new price, new promotion, and new competitors call for new strategy.
Re-market
The product remains the same, but the marketing mix, price, and promotion are re-blended. Re-launch
Change the name, appearance, costs and the marketing mix. Obvious Substitution
The new product appears in a conspicuous manner drawing attention to new technology and materials. Change the name, appearance, costs and the marketing mix.
No change
Neither the product or market is changing. Maintain the status quo. Face lift
No change in marketing, but changes in the product must provide greater competitive advantage. star trek Analysis of your enterprise position Romano PisciottiQuiet Substitution
No change in marketing. The new product creeps quietly into the market without fanfare.

Marketing Plan

 

Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.

The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future–two to four years down the road. But the bulk of your plan should focus on the coming year.

You should allow yourself a couple of months to write the plan, even if it’s only a few pages long. Developing the plan is the “heavy lifting” of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing’s greatest challenge. Most marketing plans kick off with the first of the year or with the opening of your fiscal year if it’s different………………..

Romano Pisciotti surfing the web:

http://www.entrepreneur.com/article/43018#

Mail to italmotor@gmail.com for adviceimages Marketing Plan Romano Pisciotti

Attack submarine

Forget missiles, US Navy reveals nuclear submarine that can launch underwater DRONES !!!

2AC1A20000000578 3170159 image m 2 1437584413539 300x53 Attack submarine Romano Pisciotti

 

Attack submarine spent two months in Mediterranean testing drones
Was launched using special shelter usually used by special forces divers
Expected to be used as spy carrying infrared and other cameras
The US Navy has revealed its latest weapon – and underwater drone that can be released from submarines on the sea bed.
It is hoped the technology could be used in attack submarines following a successful trial on the USS North Dakota.
In a first for the U.S. Navy, the submarine has launched and recovered an underwater drone used in a military operation.

 

Romano Pisciotti, surfing web

Greece – GREXIT

Although Greece and its international creditors came closer to preventing a Grexit , in Brussels, a secret European Commission Grexit report indicates that the possibility of Greece leaving the Eurozone was very real, and still could be, at least until a bailout deal is finalized.grexit 1.jpg.aspx  300x151 Greece   GREXIT Romano Pisciotti

“Kathimerini” newspaper cited EU officials saying that the European Commission had prepared a detailed Grexit plan that covers all the possible outcomes of such a scenario.

The lengthy document in question, which according to the report is stored in a safe close to European Commission President Jean Claude Juncker’s office in Brussels, was prepared in the last few weeks. It was written by a group of 15 European Commission officials that includes many who had some role in Greece’s previous bailout deals. The report analyzes around 200 implications of a Grexit.

Some of the issues explored in the report include the social consequences of a Grexit as well as whether this unprecedented occurrence could also lead to Greece’s exit from the European Union and the Schengen Area.

Romano Pisciotti, by web

Who Benefits Most From Cheap Oil?

China’s Insatiable Appetite For Oil

As per the EIA, China is currently the biggest consumer of crude oil after the US and its consumption rate is about one third of the world’s consumption growth rate. In 2014, its crude imports averaged at around 6.2 million barrels per day .This means that cheap oil would hugely benefit the Asian giant as it would drastically reduce its overall import bill.

India

With a projected growth rate of more than 7.8% in 2015, India is all set to grow more than China according to the IMF and World Bank. With a consumption of more than 3 million barrels of oil per day, India is the fourth largest global consumer of oil in the world. Since the country imports around 80% of its total crude oil requirement, cheap oil has drastically reduced India’s import bill and current account deficit from the previous years. As per India’s current finance minister, the country might even achieve a current account surplus in the fourth quarter of 2015. Moreover, India has recently de-regulated the price of diesel and petrol and brought it in line with the international rates. The deregulation of fuel has reduced its retail cost which has resulted in reduction of the overall inflation rate.

olio1 Who Benefits Most From Cheap Oil? Romano Pisciotti

Fantasy Marketing

 

fantasy tiger 300x188 Fantasy Marketing Romano PisciottiThe rules of Fantasy Marketing are simple: you have to come up with progressively more absurd, but just about conceivable, marketing ideas. Why not sell tea cosies with the school logo? Couldn’t we write and record a School Song? What if we had a special offer for pregnant women (foetuses attend free)? How about a TOEFL for Toddlers class? Why don’t we force all the teachers to participate in a semi-spontaneous Fun Happening in the shopping plaza car park?

The other person says things like, “Brilliant!” or, “You never know, it might work.” Then you both mull over the idea for a few seconds and realize it is doomed. In the end you settle on the leaflets, which the secretaries will have to thrust at passersby in the rain. However, you comfort yourselves with the thought that your rivals will soon succumb to the universal law of entropy. Their paintwork will flake, their computers will break down, their pot plants will wither and the gorgeous young teachers will move to greener pastures.

fish Fantasy Marketing Romano Pisciotti