{"id":1184,"date":"2018-07-31T16:19:10","date_gmt":"2018-07-31T16:19:10","guid":{"rendered":"http:\/\/www.romanopisciotti.com\/?p=1184"},"modified":"2018-07-31T16:55:56","modified_gmt":"2018-07-31T16:55:56","slug":"member-get-member","status":"publish","type":"post","link":"https:\/\/www.romanopisciotti.com\/index.php\/2018\/07\/31\/member-get-member\/","title":{"rendered":"“Member get member”"},"content":{"rendered":"

Brand awareness is important … and how important it is…!?<\/strong>
\nIn effect, it generates word of mouth.<\/p>\n

According to a survey promoted by Annalect – says Andrea Biondi on Sole 24 Ore – the weight of referral marketing is very high: 35% for travel and holidays, 30% for technology and 26% for cars. It is no coincidence that companies like Uber have bet on word of mouth.-<\/p>\n

\u00a0“Member get member”<\/strong><\/p>\n

\"\"<\/a>
\nThe question is: how to activate “word of mouth” in times when Millennials are increasingly resistant to traditional advertising?
\nSocial media and, more generally, the web network are the winning ways practiced today.<\/p>\n

 <\/p>\n

La consapevolezza del marchio \u00e8 importante… e quanto \u00e8 importante…!?\u00a0<\/em><\/strong>
\nIn effetti, genera il passaparola. <\/em><\/strong><\/p>\n

Secondo un sondaggio promosso da Annalect – afferma Andrea Biondi sul Sole 24 Ore – il peso del referral marketing \u00e8 molto alto: il 35% per i viaggi e le vacanze, il 30% per la tecnologia e il 26% per le auto. Non \u00e8 un caso che aziende come Uber abbiano scommesso sul passaparola.-<\/em><\/strong>
\n“Member get member\u201d<\/strong> <\/em><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

La domanda \u00e8: come attivare il “passaparola” in tempi in cui i Millennials sono sempre pi\u00f9 resistenti alla pubblicit\u00e0 tradizionale? <\/em><\/strong>
\n I social media e, pi\u00f9 in generale, la rete web sono i modi vincenti praticati oggi.<\/em><\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Brand awareness is important … and how important it is…!? In effect, it generates word of mouth. According to a survey promoted by Annalect – says Andrea Biondi on Sole 24 Ore – the weight of referral marketing is very high: 35% for travel and holidays, 30% for technology and 26% for cars. It is … Continua a leggere “Member get member”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,1],"tags":[702,1083,1085,1084,1086],"class_list":["post-1184","post","type-post","status-publish","format-standard","hentry","category-marketing","category-uncategorized","tag-brand","tag-passaparola","tag-social-media","tag-uber","tag-word-of-mouth"],"_links":{"self":[{"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/posts\/1184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/comments?post=1184"}],"version-history":[{"count":1,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/posts\/1184\/revisions"}],"predecessor-version":[{"id":1187,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/posts\/1184\/revisions\/1187"}],"wp:attachment":[{"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/media?parent=1184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/categories?post=1184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/tags?post=1184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}