{"id":31,"date":"2015-07-19T10:11:22","date_gmt":"2015-07-19T10:11:22","guid":{"rendered":"http:\/\/www.romanopisciotti.com\/?p=31"},"modified":"2020-07-31T10:29:51","modified_gmt":"2020-07-31T10:29:51","slug":"fantasy-marketing","status":"publish","type":"post","link":"https:\/\/www.romanopisciotti.com\/index.php\/2015\/07\/19\/fantasy-marketing\/","title":{"rendered":"Fantasy Marketing"},"content":{"rendered":"<p><a href=\"http:\/\/www.romanopisciotti.com\/wp-content\/uploads\/2015\/07\/Bandiera-Inglese-e-italiaa.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3749\" src=\"http:\/\/www.romanopisciotti.com\/wp-content\/uploads\/2015\/07\/Bandiera-Inglese-e-italiaa.jpg\" alt=\"\" width=\"211\" height=\"144\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.romanopisciotti.com\/wp-content\/uploads\/2015\/07\/fantasy_tiger.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-32\" src=\"http:\/\/www.romanopisciotti.com\/wp-content\/uploads\/2015\/07\/fantasy_tiger-300x188.jpg\" alt=\"fantasy_tiger\" width=\"300\" height=\"188\" srcset=\"https:\/\/www.romanopisciotti.com\/wp-content\/uploads\/2015\/07\/fantasy_tiger-300x188.jpg 300w, https:\/\/www.romanopisciotti.com\/wp-content\/uploads\/2015\/07\/fantasy_tiger-1024x640.jpg 1024w, https:\/\/www.romanopisciotti.com\/wp-content\/uploads\/2015\/07\/fantasy_tiger.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><strong>The rules of Fantasy Marketing are simple: <\/strong><\/p>\n<h4><strong>you have to come up with progressively more absurd, but just about conceivable, marketing ideas. <\/strong><\/h4>\n<h4><strong>Why not sell tea cosies with the school logo? Couldn\u2019t we write and record a School Song? What if we had a special offer for pregnant women (foetuses attend free)? Why don\u2019t we force all the teachers to participate in a semi-spontaneous Fun Happening in the shopping plaza car park?<\/strong><\/h4>\n<h4><strong>In the end you settle on the leaflets, which the secretaries will have to thrust at passersby in the rain.<\/strong><\/h4>\n<h4><em><strong style=\"font-size: 20px;\">Le regole del Fantasy Marketing sono semplici: <\/strong><\/em><\/h4>\n<h4><em><strong><span style=\"font-size: 20px;\">devi inventare idee di marketing progressivamente pi\u00f9 assurde, ma quasi immaginabili. <\/span><\/strong><\/em><\/h4>\n<h4><em><strong><span style=\"font-size: 20px;\">Perch\u00e9 non vendere bustine di t\u00e8 con il logo della scuola? Non potremmo scrivere e registrare una canzone della scuola? E se avessimo un&#8217;offerta speciale per le donne in gravidanza (i feti frequentano gratuitamente)? Perch\u00e9 non\u00a0obblighiamo\u00a0tutti gli insegnanti a partecipare a un Happ Happening semi-spontaneo nel parcheggio della piazza dello shopping?<\/span><\/strong><\/em><\/h4>\n<h4><em><strong>Alla fine ti accontenti dei volantini, che i segretari dovranno distribuire ai passanti sotto la pioggia.\u00a0<\/strong><\/em><\/h4>\n<figure id=\"attachment_3747\" aria-describedby=\"caption-attachment-3747\" style=\"width: 895px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.romanopisciotti.com\/wp-content\/uploads\/2015\/07\/Romano-business-shool.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3747 size-full\" title=\"Romano Pisciotti\" src=\"http:\/\/www.romanopisciotti.com\/wp-content\/uploads\/2015\/07\/Romano-business-shool.png\" alt=\"\" width=\"895\" height=\"665\" srcset=\"https:\/\/www.romanopisciotti.com\/wp-content\/uploads\/2015\/07\/Romano-business-shool.png 895w, https:\/\/www.romanopisciotti.com\/wp-content\/uploads\/2015\/07\/Romano-business-shool-300x223.png 300w, https:\/\/www.romanopisciotti.com\/wp-content\/uploads\/2015\/07\/Romano-business-shool-768x571.png 768w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\" \/><\/a><figcaption id=\"caption-attachment-3747\" class=\"wp-caption-text\">Romano Pisciotti<\/figcaption><\/figure>\n<p>Romano Pisciotti: like<\/p>\n<p>&#8211; Rome Business School &#8211; Lagos, Nigeria<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rules of Fantasy Marketing are simple: you have to come up with progressively more absurd, but just about conceivable, marketing ideas. Why not sell tea cosies with the school logo? Couldn\u2019t we write and record a School Song? What if we had a special offer for pregnant women (foetuses attend free)? Why don\u2019t we &hellip; <a href=\"https:\/\/www.romanopisciotti.com\/index.php\/2015\/07\/19\/fantasy-marketing\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">Fantasy Marketing<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":3745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[1486,1487,36,5,41,1213],"class_list":["post-31","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-fantasy-marketing","tag-lagos-nigeria","tag-marketing","tag-pisciotti","tag-romano-pisciotti","tag-rome-business-school"],"_links":{"self":[{"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/posts\/31","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/comments?post=31"}],"version-history":[{"count":4,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/posts\/31\/revisions"}],"predecessor-version":[{"id":3750,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/posts\/31\/revisions\/3750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/media\/3745"}],"wp:attachment":[{"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/media?parent=31"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/categories?post=31"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/tags?post=31"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}