{"id":4026,"date":"2020-10-11T10:05:12","date_gmt":"2020-10-11T10:05:12","guid":{"rendered":"http:\/\/www.romanopisciotti.com\/?p=4026"},"modified":"2020-10-11T10:05:12","modified_gmt":"2020-10-11T10:05:12","slug":"advertising-on-trucks","status":"publish","type":"post","link":"https:\/\/www.romanopisciotti.com\/index.php\/2020\/10\/11\/advertising-on-trucks\/","title":{"rendered":"Advertising on trucks"},"content":{"rendered":"<div class=\"row\">\n<div class=\"col-md-12\">\n<h1 class=\"hestia-title title-in-content entry-title\"><\/h1>\n<p class=\"author meta-in-content\">Truck advertising is a form of dynamic advertising that uses the truck as a real means of communication. Truck advertising falls into the category of outdoor or outdoor advertising (also called OOH \u2013 Out Of Home).<\/p>\n<\/div>\n<\/div>\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-407\" src=\"http:\/\/www.italmotor.info\/wp-content\/uploads\/2020\/03\/fdsct.jpg\" alt=\"\" width=\"359\" height=\"328\" \/><\/figure>\n<p>The main peculiarities of advertising on trucks, compared to other forms, are the following:<\/p>\n<p>places itself in an almost exclusive context;<br \/>\nit is difficult to ignore (does not allow users to change TV channels or radio stations);<br \/>\nit has high visual impact graphics;<br \/>\naddresses a heterogeneous target (depending on the areas chosen for the transmission of the campaign);<br \/>\nit is flexible in terms of medium size and positioning.<\/p>\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-408\" src=\"http:\/\/www.italmotor.info\/wp-content\/uploads\/2020\/03\/resda.jpg\" alt=\"\" width=\"361\" height=\"278\" \/><\/figure>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-409\" src=\"http:\/\/www.italmotor.info\/wp-content\/uploads\/2020\/03\/dsadf.jpg\" sizes=\"(max-width: 331px) 100vw, 331px\" srcset=\"http:\/\/www.italmotor.info\/wp-content\/uploads\/2020\/03\/dsadf.jpg 331w, http:\/\/www.italmotor.info\/wp-content\/uploads\/2020\/03\/dsadf-300x138.jpg 300w\" alt=\"\" \/><\/figure>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-411\" src=\"http:\/\/www.italmotor.info\/wp-content\/uploads\/2020\/03\/dsgt.jpg\" alt=\"\" \/><\/figure>\n<p>Presented by Romano Pisciotti<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Truck advertising is a form of dynamic advertising that uses the truck as a real means of communication. Truck advertising falls into the category of outdoor or outdoor advertising (also called OOH \u2013 Out Of Home). The main peculiarities of advertising on trucks, compared to other forms, are the following: places itself in an almost &hellip; <a href=\"https:\/\/www.romanopisciotti.com\/index.php\/2020\/10\/11\/advertising-on-trucks\/\" class=\"more-link\">Continua a leggere <span class=\"screen-reader-text\">Advertising on trucks<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":4027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[41],"class_list":["post-4026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-romano-pisciotti"],"_links":{"self":[{"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/posts\/4026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/comments?post=4026"}],"version-history":[{"count":1,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/posts\/4026\/revisions"}],"predecessor-version":[{"id":4028,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/posts\/4026\/revisions\/4028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/media\/4027"}],"wp:attachment":[{"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/media?parent=4026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/categories?post=4026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.romanopisciotti.com\/index.php\/wp-json\/wp\/v2\/tags?post=4026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}