Cars were built with love

 

ItEng.version Cars were built with love Romano Pisciotti
It:Eng.version

Once-upon-a-time cars were built with love – meticulously engineered, the metal sculpted and interiors crafted by specialists.

images 1 Cars were built with love Romano Pisciotti

The motor car had value, not only materially but emotionally.

These were not throwaway objects. In the age of mass-production, hyper-consumption and a growing awareness of the environmental damage from “fast fashion” – be it clothing or cars – many are examining their approach to consumption. It is one thing to subscribe to electrification, yet true sustainability is about reuse – breathing new life into objects that already exists.

Nargess Banks

 

Le auto erano costruite con amore: meticolosamente progettate, il metallo scolpito e gli interni realizzati da specialisti.

Ferrari California Cars were built with love Romano Pisciotti

L’automobile aveva un valore, non solo materialmente ma emotivo.

Questi non erano oggetti da buttare.

Nell’era della produzione di massa, dell’iperconsumo e della crescente consapevolezza del danno ambientale causato dalla “moda veloce” – che si tratti di abbigliamento o auto – molti stanno riconsiderando il loro approccio al consumo.

images4 Cars were built with love Romano Pisciotti

Una cosa è iscriversi all’elettrificazione, ma la vera sostenibilità riguarda il riutilizzo: respirare nuova vita in oggetti già esistenti.

(traduzione di Romano Pisciotti)

COMMENTO:

Yes … of course we cannot travel using old and polluting cars, the article urges us not to build for rapid consumption … this is the real message.

Si…certo non possiamo viaggiare usando auto vecchie e inquinanti, l’articolo invita a non costruire per un rapido consumo…questo è il vero messaggio.

R.P.

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