IN-PLANT TRAINING COURSE ON “THE ART OF SELLING” FOR BIG DUTCHMAN AGRICULTURE NIGERIA COMPANY LTD
On Saturday the 27th of April 2019 through to Sunday 28th April 2019, delegates from the BIG DUTCHMAN AGRICULTURE NIGERIA COMPANY LTD, guided by the MD/CEO, Mr. Ogundiran Thomas, were hosted in the Rome Business School’s campus in Nigeria for a Specialized Training on “The Art of Selling”. Big Dutchman is the recognised market leader in the entire Agricultural industry. Across five continents and in more than 100 countries, the company name stands for long-lasting quality, rapid service and unsurpassed know-how.
The Art of Selling course is designed for the medium and senior sellers. The course is based on two blocks of four hours each. Each block is divided into about three hours of lessons and one hour for the debate and the development of some cases. The training sessions dealt with topics such as: Creating value for your customers and for your company, How to earn customer trust, Needs detection of the customer and his final market, Understanding marketing programs, Understanding the budget and contributing to the definition, Invest the right amount of resources in terms of visits and promotions, Direct marketing, Understanding the competitors, Defending against the dangers of social attitudes (animal rights), Promotion & Strategy, Awareness of one’s professionalism, etc.
The training was contextualized from an international perspective.
As always, the Rome Business School had the great opportunity of having the lectures held by one of the best experts in the field, in person of
Capt. Romano Pisciotti, who after an important experience as a naval officer, Romano worked on behalf of important international companies (Pirelli, for example) in Italy (his country of origin), Argentina, Brazil, Egypt and Nigeria with full responsibility, in a managerial position.
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