Advertising on trucks

Truck advertising is a form of dynamic advertising that uses the truck as a real means of communication. Truck advertising falls into the category of outdoor or outdoor advertising (also called OOH – Out Of Home).

The main peculiarities of advertising on trucks, compared to other forms, are the following:

places itself in an almost exclusive context;
it is difficult to ignore (does not allow users to change TV channels or radio stations);
it has high visual impact graphics;
addresses a heterogeneous target (depending on the areas chosen for the transmission of the campaign);
it is flexible in terms of medium size and positioning.

Presented by Romano Pisciotti

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