MARKETING IS A SET OF ESSENTIAL PROCESSES AND ACTIVITIES FOR THE SUCCESS OF EVERY ORGANIZATION AND EVERY SINGLE PROFESSIONAL
… its management must continually evolve in the ever-changing society.
We, at Rome Business School, believe that Marketing is the identification and fulfillment of human and social needs:
“the satisfactory satisfaction of needs”
In marketing we operate on ten main types of entities: goods, services, events, experiences, people, places, properties, organizations, information and …..IDEAS!!!!
ROMANO PISCIOTTI
italmotor@gmail.com
ROME BUSINESS SCHOOL, LAGOS – NIGERIA
