Noi siamo come il mare

Non abbiamo combattuto sotto i bastioni di Orione per disperdere il nostro coraggio sulla spiaggia dei comuni denominatori. Non abbiamo navigato, dove altri hanno perso la speranza, per essere schiavi di banali pregiudizi.
Abbiamo vestito il mantello del comando, con giudizio e devozione, in una missione che non ha fine in un porto tranquillo, ma continuerà nel meraviglioso ripetersi del cielo. Noi siamo come il mare: forti e innamorati della Luna. Non è tempo di morire, non c’è un tempo per morire se avete respirato il brillare del sole sull’oceano e la densa calma di notti senza vento. I marinai vivono l’eternità delle maree.
(Romano Pisciotti)

Il sale dei ricordi

Il sale dei ricordi: sapore del tempo e di giorni divisi in quarti.
Notti solo assopite in pensieri abituati a viaggiare lontano per abbracciare persone amate e celebrare riti familiari.

Un caffè scuro per aprire gli occhi sull’orizzonte.

La prua viaggia verso il giorno, la notte si asciuga in un freddo chiarore e il sole ha già iniziato a dipingere in cielo striature arancioni sfumate nell’oro, mentre l’azzurro, sempre più intenso, cancella le ultime tracce nere della notte.

Il mare si spalanca nella luce e tu, piccolo uomo, sai che Nettuno, anche oggi, ti lascerà passare.

Romano Pisciotti

The perception of risk

The whole process is based on the so-called risk perception, since there can not be prevention without perception. Unfortunately, the limits of human nature in this regard are well known. Although variable from person to person, it is well known that the perception of the risk of the individual is high only in cases where it has already personally experienced the emergence of the consequences of a risk.

As strange as it may seem, the common attitude is to underestimate the possibility that something that has already gone wrong in the past may have happened to us too. This is well demonstrated by statistical studies that show how the most common and ruinous causes of design disasters are always the same, to demonstrate how project managers and designers tend not to learn from mistakes made by others in the past even in projects very similar to their own.

RISK The perception of risk Romano Pisciotti
RISK

In general, numerous researches show that the tendency is not to think adequately about possible problems and to protect themselves accordingly, unless they are evidence that is really difficult to ignore.

TITANIC The perception of risk Romano Pisciotti
TITANIC

Given the correspondence between uncertainty and risk, the project manager will simply have to assume that his project will run into risks.

General risk perception The perception of risk Romano Pisciotti

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MARKETING IN THE CONTINENT OF THE FUTURE

MARKETING IS A SET OF ESSENTIAL PROCESSES AND ACTIVITIES FOR THE SUCCESS OF EVERY ORGANIZATION AND EVERY SINGLE PROFESSIONAL

… its management must continually evolve in the ever-changing society.

We, at Rome Business School, believe that Marketing is the identification and fulfillment of human and social needs:

“the satisfactory satisfaction of needs”

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In marketing we operate on ten main types of entities: goods, services, events, experiences, people, places, properties, organizations, information and …..IDEAS!!!!

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ROMANO PISCIOTTI

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ROME BUSINESS SCHOOL, LAGOS – NIGERIA

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Romano Pisciotti

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