According to some authoritative experts. the colors of our cars reflect the political and economic conditions of the moment. If white remains the color preferred by customers, it is not just because “white is beautiful” as they say to Apple, but also because, according to BASF’s experts, it is a symbol of purity and a search for rebirth. In this direction is also the announced revival of the red and that, along with orange, is an indication of desire for optimism, rebirth, desire to start again after a period of crisis. Blue is also on the rise.
Fashion, traditions and local cultures affect the choices of the public in a different way. And above all, they not only represent customers’ tastes, but also choices made a priori by the builders.
TO US LIKE BLACK
The colors of the car: tell me which one you choose and I’ll tell you who you are…here’s how others label us…
Brown? Sad, surly and rude. Red? Happy and adventurous.
Black? Charming and intelligent, but also selfish.
…the painting chosen during the purchase phase communicates something of us to the next one.