The challenge of effective communication

Every communicator, who has a minimum of experience, knows that the object of his communication will achieve success and public understanding only if the exposure is simple and understandable. Striving to simplify rewards in quantity and public appreciation, but exceeding the simplification of the topic risks making us appear banal or dispensers of partial and incomplete information.

The challenge of effective communication is to push the boundaries of maximum simplification, without going beyond them.

Romano Pisciotti

Romano Pisciotti

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