The rules of Fantasy Marketing are simple:
you have to come up with progressively more absurd, but just about conceivable, marketing ideas.
Why not sell tea cosies with the school logo? Couldn’t we write and record a School Song? What if we had a special offer for pregnant women (foetuses attend free)? Why don’t we force all the teachers to participate in a semi-spontaneous Fun Happening in the shopping plaza car park?
In the end you settle on the leaflets, which the secretaries will have to thrust at passersby in the rain.
Le regole del Fantasy Marketing sono semplici:
devi inventare idee di marketing progressivamente più assurde, ma quasi immaginabili.
Perché non vendere bustine di tè con il logo della scuola? Non potremmo scrivere e registrare una canzone della scuola? E se avessimo un’offerta speciale per le donne in gravidanza (i feti frequentano gratuitamente)? Perché non obblighiamo tutti gli insegnanti a partecipare a un Happ Happening semi-spontaneo nel parcheggio della piazza dello shopping?
Alla fine ti accontenti dei volantini, che i segretari dovranno distribuire ai passanti sotto la pioggia.
Romano Pisciotti: like
– Rome Business School – Lagos, Nigeria
What is an FPSO ?
A Floating Production Storage and Offloading (FPSO) installation is a floating facility, usually based on a (converted) oil tanker hull. It is equipped with hydrocarbon processing equipment for separation and treatment of crude oil, water and gases, arriving on board from sub-sea oil wells via flexible pipelines.
Treated oil is transferred to cargo tanks in the FPSO ship’s hull. Treated gas is used as fuel for on-board power generation, and excess gas is either re-injected back into the subsea reservoirs or exported via a pipeline to shore. Water that is produced during production is discharged overboard, within the environmental limits. Alternatively, water may be injected into the reservoirs.
“Here she is… Here she is! Papà, Papà! The Rex, the Rex!” The central scene of Amarcord, Fellini’s Oscar-winning film, opens with this phrase. The characters have embarked on several small boats to spend the night at sea off the coast of Rimini, awaiting the passage of the almost mythical liner: through the dark night, the Rex appears, glittering with lights, and then, like some constellation or like a dream, she is gone. This celebrated Italian vessel had entered the collective imagination as a symbol of the glamorous liners of the ‘Thirties; her fame had already begun in 1929 when the announcement was made of her building. The financial crisis had brought to a standstill the construction of several liners and the news that Italy intended to build one of the largest, most modern, speediest and most luxurious ships ever planned seized the headlines across the World.
Regia Marina Italiana: Battleship ” ROMA “
September 9th, 1943
On September 9th 1943, the day following the proclamation of the armistice, the Italian battlegroup, under the command of Admiral Carlo Bergamini, was attacked in the waters of the Gulf of Asinara by a formation of German bombers. During the attack, the ship was struck and the commander at sea, along with a great number of officers, petty officers and sailors perished, in all 1.253 men.
How did it happen? Why was the most modern and most powerful Italian battleships sunk by just one bomb? Why did so many loose their lives?
September 3rd, 1943. Gen. Castellano, on behalf of Marshal Badoglio and the Gen. Bedeli Smith, representing Gen. Eisenhower, secretly signed in Cassibile (Sicily) the so-called “Short Military Armistice”. The document was composed of 13 clauses and the fourth one called for «the immediate transfer of the Italian fleet and the Italian airplanes to those places that will be designated by the allied Command with the details of their disarmament, that will be decided by the Allied forces». Adm. Raffaele de Courten, Minister of the Navy, along with the commanders responsible of the other branches, was called by Prime Minister Badoglio, who informed them that «negotiations are in progress to conclude an armistice with the Anglo-Americans», but that the news must be kelpt absolutely secret.
September 5th, 1943. The Head of the Armed Forces, General Ambrosio, mentioned to de Courten that the conclusion of the armistice and its declaration were to be expected between the 10th and the 15th of September , probably on the 12th or 13th and that most probability the fleet would be relocated to La Maddalena (Sardinia), where the King would most probably come with the royal family and part of the Government.
September 6th, 1943. De Courten received confirmation from Ambrosio that such a course of action should be implemented if events hamper the actions of the government and the military leaders so recommend. Consequently, Supermarina ordered that the two destroyers, the Vivaldi and Da Noli be stationed in Civitavecchia at dawn on September 9th, ready to sail in two hours. Two corvettes were stationed in Gaeta, and two MAS in Fiumicino (near the estuary if the Tiber River). The morning of the 7th, De Courten called a meeting in Rome for all admirals reporting to the Naval High Command (Supermarina). By this time, he still did not know that the armistice had been signed on September 3.
More and more, evident signs predicted an allied offensive against the southern coast of Italy. Twenty submarines were deployed along the possible approach routes of the convoy and they were put in a state of alarm.
September 7th, 1943. De Courten called a meeting at the Ministry of the Navy. Attendees included the Naval High Commander, Adm. Carlo Bergamini. During the meeting, de Courten did not consider it opportune to inform all present of the negotiations in progress for the armistice because such information was considered highly secret. With the attendees, he defined a conventional signal that would be used to order the scuttling of the fleet.
September 8 th, 1943. As soon as confirmation of the beginning of the allied landing in Salerno was received, de Courten gave orders to the Commander at Sea, Adm. Carlo Bergamini, (who in the meantime had returned aboard the Roma in Spezia), to fire up the boilers and be ready to sail at 2:00 PM. Anticipating an offensive the following day, orders were given to coordinate operations with the Regia Aeronautica and the Luftwaffe.
De Courten was called by the supreme commander General Ambrosio, who informed him that the Allies had rejected the proposal to transfer the fleet to La Maddalena, but that they had allowed one cruiser and four destroyers to be left to the disposal of the King. Nevertheless, he added that he would continue to insist on the La Maddalena issue, and that he still hoped to succeed in convincing the Allies. Finally, he told him to wait for orders to leave La Spezia with the battle group in about six hours.
De Courten was then called to the Quirinale (Royal Palace) for a meeting directed by the King. Gen. Ambrosio informed the audience that the armistice had been signed on September 3 with the agreement that a specific day for implementation would be communicated based on the mutual operational needs of the Italian and the Anglo-American.
At 18:30, Radio Algiers releases the news of the armistice to the world.
At 19:45 Badoglio made the following radio announcement: “The Italian Government, recognizing the impossibility of continuing the uneven struggle against the overwhelming enemy power, with the intent of saving further and more serious calamities to the Nation, has asked Gen. Eisenhower, commaner in chief of the Allies forces, for an armistice. The request has been accepted. Consequently every action of hostility against the allied armed forces must stop from the Italian armed forces in every place. They (the Italian forces), however, will react to possible attacks of any other origin».
According to the clauses of the armistice, the Italian ships, bearing black circular panels in sign of surrender, would be to transferred to Malta to await their final destiny. The situation had been completely turned upside-down. A few hours before, the Regia Marina was prepared to go to sea and fight the Allies. Not even the commander. Admiral Carlo Bergamini, had been made aware of the developments of the political situation. The highest secrecy, desired by Gen. Vittorio Ambrosio, had had its results.
Adm. Sansonetti gave orders to the fleet to reach the agreed allied ports but without “deliverering of the ships and lowering of the flag”. To convince friends and enemies alike, he transmitted his orders in clear..
Gen. Ambrosio asked the Anglo-Americans that the Fleet, for technical reasons, be moved to La Maddalena and that everything be ready for the docking of the ships.
Aboard the ships the excitement reached a dangerous level. Bergamini had to issue orders forbidding anyone from boarding the ship without proper notification and authorization. “No one should ask for directives”, he announced, “They will come when needed”. In the end, it was decided to call all admirals and commanders to a meeting. It was 10 PM.
The departure of the fleet, given as imminent during the day, had been postponed several times. Tension amongst the crew was at its worst. Bergamini took the situation under control and confirmed to the admirals and commanders the news of the armistice and summarily mentioned his telephone calls with Rome. He reminded everyone of the supreme duty of obedience so paramount in such a dramatic time.
September 9th, 1943. At 3 PM the fleet left for La Maddalena. It did not hoist the black signs of the surrender. At the same time, in the Gulf of Salerno, the Anglo-American operation “Avalanch” had begun.
Three battleships left La Spezia: the Roma, with Adm. Bergamini aboard, the Vittorio Veneto and Littorio (renamed Italia after July 25, 1943) with Adm. Garofolo. Three cruisers (Eugenio di Savoia, Adm. Oliva; Montecuccoli and Regolo) and eight destroyers (Legionario, Grecale, Oriani, Velite, Mitragliere, Fuciliere, Artigliere and Carabiniere). The Fleet was maintained at about twenty kilometers from the western coast of Corsica at a speed of 22 knots. At dawn, an allied plane spotted the fleet. At 8:00 AM Adm.. Meendsen Bohlken, commander of the German forces in La Spezia, gave the alarm to Berlin: «The Italian fleet has departed during the night to surrender itself to the enemy».
At noon on the 9th the Fleet , with the ships in a line formation, was in sight of the Bocche di Bonifacio. Bergamini took a 90-degree left turn toward la Maddalena, but at 13.40 PM he received news that La Maddalena had been occupied by German forces. Without hesitation, Bergamini reversed course 180 degrees.
At 2:00 PM, Bergamini was in sight of the Asinara. Meantime more reconnaissance planes were spotted. Unexpectedly, from five thousand meters, airplanes dropped a few bombs without striking any of the ships
From lstres (Marsiglia) 15 two-engine Donier 217 KIIs from the 3rd Squadron of the 100° group took off. Each airplane was equipped with a type FX-1400 bomb. This bomb had been designed in 1939 by Doctor Kramer and was originally named FritzX. The FX-1400, which was also knows as the SD 1400, was a high penetration 1400-kilo device with four small wings, tail controls and a rocket motor. Near the tail a remote control system was also installed. The control was operated by the airplane from which the bomb had been launched. The bomb, with 300 kilograms of explosives, was 3,30 meter long .
At 15.30 the first bomb was directed toward the Littorio (named Italia after July 25 1943) and it fell near the battleship temporarily blocking the rudder. The ship was then controlled with the auxiliary rudder. The point of the attack was about 14 miles southwest miles of Cape Testa (Sardinia).
The rocket bombs were a great surprise. Not only were they extremely precise, but the fact that they were dropped at 60 degrees instead of the usual 80 created confusion. This new technique tricked the Italian officers into believing that the German intentions were not offensive. This mistake was fatal, considering that the Italians were under order to fight back only if attacked.
Only after a demonstration of such evident hostility from the Germans, did the Roma give the signal of «air alarm». The antiaircraft batteries, first from the right, then from the left, opened swift fire, but it was too late! The airplanes were just above the ships and in that position they were safe.
At 15.45 the Roma was hit on the right side. The bomb burst into sea after having crossed the whole hull and the ship’s speed was reduced to 10 knots.
At 15.50 the Roma was struck again by a second bomb. This one exploded in the forward deposits of the big caliber complexes. The ship was fatally wounded. A column of flames and smoke rose for a thousand meters. The turret n. 2 (1.500 tons) along with all of its occupants and the command tower were projected aloft and tilted to the right side. It was the end for Bergamini and his staff. The ship began to tilt to the right side. It was a horrendous show of death and destruction. The majority of the men were burnted alive.
At 16.12 the Roma turned upside-down, broke into two stumps, and sank. With her 2 Admirals, 86 Officers and 1264 sailors were lost.
“When my ship will no longer be the courage, pride and hope of a people … she will no longer have a flag.”
“Quando la mia nave non sarà più il coraggio, l’orgoglio e la speranza di un popolo…non avrà più bandiera.”
Capt. Romano Pisciotti
Industrial & Business Management Expert
After an important experience as naval officer,
I worked on behalf of important international companies in Argentina, Brazil, Egypt, Italy and Nigeria with full responsibility, in a managerial position.
I have actively participated at the business start-up of new operating units both in Italy and abroad.
I have been fully involved in the restructuring of companies and the regeneration of business activities. In my different experiences, I have directed multi-ethnic work groups even in stressful environments.
I have lived for more than six years in Nigeria where I have had significant experiences as General Manager.
My current activities still bind me to Africa, to Lagos, as a business consultant and teacher at the Rome Business School
I have never neglected the professional upgrading by following courses at qualified universities.
Brilli più degli altri, questo è difficile da sopportare per alcune persone
Motor Parts Industry (IVECO, Lagos – Nigeria)
“Quando stai per rinunciare, quando senti che la vita è stata troppo dura con te, ricordati chi sei: un marinaio di una volta. Ricorda il tuo sogno“.
“When you are about to give up, when you feel that life has been too hard on
you, remember who you are:
a sailor of yesteryear. Remember your dream “.
“Sailor sailed and prepared manager”
Teacher at the Rome Business School
Romano Pisciotti: Rome Business School
I FORTI E I COLPI DEL DESTINO
The defense of partisan positions is certainly legitimate, while the dissemination of untrue information is always unacceptable.
La difesa delle posizioni di parte è certamente legittima, la diffusione di informazioni non veritiere è invece sempre inaccettabile.
Siamo tutti cattivi nella storia di qualcuno
We are all bad in someone’s story
ITALMOTOR Ltd. CATALOG & BUSINESS LINK:
Mail to: firstname.lastname@example.org
Le quattro parche
Onestà e sogno
sotto le mura d’Invidia
e paludi di Gelosia.
Non c’è storia
rammenda le verità
di cuciture incerte
imbastite da giochi
Non c’è riscatto
ma solo vociare
dopo squallide sentenze
Il cuore batte e
non s’arrende mai
ai pupetti di bottega.
China and America dominate global business like never before. That should be a wake-up call for other countries.
You will always be the villain in a badly told story
This video shows you how to pronounce FIAT, Alfa Romeo, Lancia, Ferrari, Lamborghini, Maserati, Pagani, Abarth, Pirelli (pronunciation guide).