MARKETING IN THE CONTINENT OF THE FUTURE

MARKETING IS A SET OF ESSENTIAL PROCESSES AND ACTIVITIES FOR THE SUCCESS OF EVERY ORGANIZATION AND EVERY SINGLE PROFESSIONAL

… its management must continually evolve in the ever-changing society.

We, at Rome Business School, believe that Marketing is the identification and fulfillment of human and social needs:

“the satisfactory satisfaction of needs”

In marketing we operate on ten main types of entities: goods, services, events, experiences, people, places, properties, organizations, information and …..IDEAS!!!!

 

ROMANO PISCIOTTI

italmotor@gmail.com

 

ROME BUSINESS SCHOOL, LAGOS – NIGERIA

Romano Pisciotti

Great President

 

Nigerian facts: the presidential elections have been postponed for a week … I leave to others the various speculations about this decision and, as I have not done before, I do not go into the merits of the programs or the aptitudes of the candidates. I’m sure that both candidates do not need to read my notes, so more than a message is my humble opinion and hope: I like to think that God, before creating the universe, dreamed it. Whoever will be the new President, I like to think that he has a dream to realize, obviously not as big as the universe, but green… like hope, like the buds, like the Nigerian flag….

 

Oh… Great President and father, slow down your path, in doing so, you will be able to see the wonderful smile of young Nigerians.

 

Nigeria is the heart of Africa; young people are African hope for the future.

 

Young people have strong hands like the experienced fishermen of the great river, like their peasant fathers, curvet over the greedy soil, but never bent in their intimate pride; young have strong legs and long footstep, like skilled hunters, and their eyes as bright as the ancient warriors.

The womb of the young is fertile, like their spirit, like the lands washed by the Niger and the Benue.

Their mind has eyes to look far, farther than the boundaries and the horizon, far beyond where their parents could look.

Their soul, rich in ancestral traditions, has learned to live in the equilibrium on the heights of urban skyscrapers and in the overflowing traffic of megalopolis: their heart beats with passion, hope and … megabyte.

 

Africa is hungry for knowledge and young people are even hungrier to know about the world and the things it offers. They want to be scientists or poets, doctors and aviators … or just honest workers, equally honourable and proud. Loving mothers and caring fathers…all citizens of a beloved and respected country.

 

All the young people on the planet have the same expectations, they need the same opportunities.

 

Oh… Great President, you will be their guide on the path of knowledge: thinking about their education, their health and taking charge of their rights … without forgetting their dreams. Let the dream of the Great Country be everyone’s dream.

 

Romano Pisciotti

Super Truck ALFA ROMEO

It:Eng.version

Beautiful rendering … Alfa Romeo, icon and fantasy … for a probable future?

Alfa Romeo
THE SUPER TRUCK

 

… would be a splendid return to the glories of Alfa Romeo’s past

Truck
Autocarri Alfa Romeo

Guardando la cronologia dei camion Alfa Romeo non può non saltare all’occhio come la Casa del Portello sia stata, dopo la Fiat (e considerando per questa la continuità con l’Iveco), il più longevo costruttore italiano di veicoli industriali: il primo camion Alfa è del 1914, l’ultimo del 1988. Eppure, nonostante settantaquattro anni di produzione, il camion non è un veicolo che il pensiero collega automaticamente al marchio Alfa Romeo. E magari, pur ricordando qualche mezzo da lavoro con il marchio del Biscione, molti collegheranno il concetto di “camion Alfa” soltanto ai tanti veicoli leggeri e medio-leggeri che, dall’inizio degli anni Sessanta fino a metà degli Ottanta, hanno costituito la produzione camionistica della Casa.

Afa Romeo 950

Scoprire che, per un trentennio, l’Alfa ha prodotto camion veri e propri, omologati per il peso massimo concesso dal Codice dell’epoca e spinti da grandi motori diesel, sarà per molti una sorpresa.

Furgone Alfa

Looking at the history of the Alfa Romeo trucks, it can not fail to notice how ALFA was, after Fiat (and considering the continuity with Iveco), the longest-built Italian industrial vehicle manufacturer: the first Alfa truck Romeo is from 1914, the last of 1988. Yet, despite seventy-four years of production, the truck is not a vehicle that thought automatically links to the Alfa Romeo brand. And maybe, even if we remember some means of work with the Italian brand, many will link the concept of “Alfa truck” only to the many light and medium-light vehicles that, from the early sixties to the mid-eighties, formed the production House truck.

Camion Alfa

Discovering that, for thirty years, Alfa has produced real trucks, approved for the maximum weight granted by the Code of the time and driven by large diesel engines, will be a surprise for many.

Alfa Romeo

Presentato da Romano Pisciotti

Motor Parts Industry – IVECO Dealer

Lagos, Nigeria

italmotor@gmail.com

ITALMOTOR Ltd.

ITALMOTOR
IVECO Nigeria

Nigeria

I have to thank the land that hosts me, gives me work and future, welcoming me for what I am, as I am.

I have put in my job all my past experiences of work and life; I hope I have given, and continue to make, my contribution to the development of this Great Country.

It is not easy to work in a multi-ethnic environment, it is not easy to work away from home and I am grateful to the people who work with me and support me or follow me or criticize me: all of them are my big family.

Tomorrow is an important day for Nigeria: Presidential election day … I obviously do not vote, I would just to wish everyone to celebrate a peaceful day of democracy in the fulfillment of law and duty of the people. Amen

Romano Pisciotti

Pisciotti
Romano Pisciotti

 

ABBIAMO RINUNCIATO ALLA NOSTRA ECCELLENZA

Robert Kennedy disse nel lontano 1968, in un commovente e profondo discorso sul PIL all’Università del Kansas:

«Con troppa insistenza e troppo a lungo sembra che abbiamo rinunciato alla nostra eccellenza personale ed ai valori della nostra comunità, in favore del mero accumulo di beni terreni. […] Eppure il PIL non tiene conto della salute dei nostri ragazzi, della qualità della loro educazione e dell’allegria dei loro giochi. Non include la bellezza delle nostre poesie o la solidità dei nostri matrimoni, l’acume dei nostri dibattiti politici, l’integrità dei nostri funzionari pubblici. Non misura né il nostro ingegno, né il nostro coraggio, né la nostra saggezza, né la nostra conoscenza, né la nostra passione, né la fedeltà alla nostra patria. In poche parole, misura tutto, eccetto ciò che rende la vita degna di essere vissuta».

 

ROMANO PISCIOTTI: LE ECCELLENZE SONO IDENTITA’