How To Analyze Your Audience In Google Analytics

No matter what industry you’re in or what your approach is to marketing and advertising, understanding your audience better will allow you to improve your practices and increase your customer loyalty and retention.

Google Analytics How To Analyze Your Audience In Google Analytics Romano Pisciotti
Google Analytics

 

 

Understanding your audience ADNC NaN% is pivotal to any business. No matter what industry you’re in or what your approach is to marketing and advertising, understanding your audience better will allow you to improve your practices and increase your customer loyalty and retention.

Today, thanks to readily available technologies, it’s easier than ever to analyze your audience and get a better idea of who’s interacting with your brand and why. With the right insights, you can modify your approach, anticipate your customer needs, and create a superior user experience.

Google Analytics is one of the best tools you can use for this purpose. Once your script is installed, you’ll be able to measure a tremendous diversity of data on your web users, and using that data, you’ll be able to make meaningful change to your branding and marketing strategies.

 

Acquisition Insights

The Acquisition area of Google GOOGL -1.01% Analytics is one of the most important, especially if you’re marketing to your audience online in different formats. The main purpose of the Acquisition section is to provide insight on how your users are finding your site. For example, in the Acquisition Overview, you’ll be able to see a chart of how many users found your site after typing your URL directly into their browser versus those that found it through an external link, social media, or search engine results.

This information is especially useful in determining which of your marketing strategies is the most effective, but it’s also useful for determining what types of people are visiting your site and why. For example, if you find that the majority of your users are finding your site through content you’ve syndicated on social media, you could double your content writing and syndication efforts to attract an even greater number of users.

 

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Jayson DeMers How To Analyze Your Audience In Google Analytics Romano Pisciotti
Jayson DeMers 

Contributor

 

 

Surfing web, Romano Pisciotti

Marketing Plan

 

Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.

The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future–two to four years down the road. But the bulk of your plan should focus on the coming year.

You should allow yourself a couple of months to write the plan, even if it’s only a few pages long. Developing the plan is the “heavy lifting” of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing’s greatest challenge. Most marketing plans kick off with the first of the year or with the opening of your fiscal year if it’s different………………..

Romano Pisciotti surfing the web:

http://www.entrepreneur.com/article/43018#

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Romano Pisciotti

Romano Pisciotti was born in another century and grow up on the sea. His mother says he start swimming before than talk.

Romano spent most of his live sailing around the world and climb the chain of command till become ship commander.

When the sea become to little for him, he move into business, becoming a high success top manager of great multinational Companies.

“Sailor sailed and prepared manager”

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Cpt. Romano Pisciotti

Romano Pisciotti CV 2015