Verso la fine

Oggi, molti ritengono lo Stato Sovrano, la difesa dei sui confini, delle sue aziende, delle sue infrastrutture e della sua bandiera un anacronismo.

 

Storia della globalizzazione Verso la fine Romano Pisciotti

 

La moderna filosofia post-industriale, espressa dalla globalizzazione selvaggia, è il “nuovo pensiero democratico” che ci porterà ( felici e App-dipendenti ) alla Nazione Unica….al dominio delle multinazionali, alla fine della privacy, delle libertà e alla vita scandita da un algoritmo.

Stato mercato 300x138 Verso la fine Romano Pisciotti
Stato mercato

Se non sarà la fine del genere umano, sarà la fine dell’umanità!

 

Romano Pisciotti

Volkswagen overtakes Toyota in sales

VW Volkswagen overtakes Toyota in sales Romano Pisciotti

Germany’s Volkswagen became the world’s biggest-selling vehicle maker in the first half of the year, overtaking Toyota for the first time.

VW2 Volkswagen overtakes Toyota in sales Romano PisciottiVW sold 5.04 million cars between January and June – slightly more than the 5.02 million sold by Toyota.

 

 

VW3 Volkswagen overtakes Toyota in sales Romano Pisciotti angela merkel Volkswagen overtakes Toyota in sales Romano Pisciotti

 

July 2015

Romano Pisciotti

 

 

Analysis of your enterprise position

 

 

Description of the Model
The form of your product or service and the makeup of your prospect base will influence how you structure your promotion. If you are offering an improved version of the same product or service to the same customer/prospect base then no changes should be required. On the other end of the spectrum, a new product or service going to a new prospect base calls for a new and innovative approach to promotion. In between circumstances require a more subtle approach to promotional changes. Characterize Your Enterprise
An expert will position your enterprise on the chart based upon your description of:
product function
buyer history
You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise.

Analysis of Your Enterprise Position:fossili Analysis of your enterprise position Romano Pisciotti
Brand Repositioning
The product remains the same, but is now offered to a new market. There will be new competitors and a new marketing mix. Product Repositioning
The product is changing, and is now offered to a new market. There will be a new appearance, new features and benefits and new competitors. Innovation
This is the most complex change. New technology, new price, new promotion, and new competitors call for new strategy.
Re-market
The product remains the same, but the marketing mix, price, and promotion are re-blended. Re-launch
Change the name, appearance, costs and the marketing mix. Obvious Substitution
The new product appears in a conspicuous manner drawing attention to new technology and materials. Change the name, appearance, costs and the marketing mix.
No change
Neither the product or market is changing. Maintain the status quo. Face lift
No change in marketing, but changes in the product must provide greater competitive advantage. star trek Analysis of your enterprise position Romano PisciottiQuiet Substitution
No change in marketing. The new product creeps quietly into the market without fanfare.

Marketing Plan

 

Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.

The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future–two to four years down the road. But the bulk of your plan should focus on the coming year.

You should allow yourself a couple of months to write the plan, even if it’s only a few pages long. Developing the plan is the “heavy lifting” of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing’s greatest challenge. Most marketing plans kick off with the first of the year or with the opening of your fiscal year if it’s different………………..

Romano Pisciotti surfing the web:

http://www.entrepreneur.com/article/43018#

Mail to italmotor@gmail.com for adviceimages Marketing Plan Romano Pisciotti