Alphabet è il ramo di BMW che si occupa dei servizi di mobilità aziendale.
BMW Logo
Quando lunedì Google ha annunciato la nascita di Alphabet, la mega società che riorganizza la galassia di Mountain View per privilegiare lo sviluppo di nuovi progetti, lo ha fatto con un sito ufficiale un po’ insolito: il portale dell’azienda non è Alphabet.com ma abc.xyz. Questo perché Alphabet.com appartiene a BMW, che non ha la minima intenzione di vendere il dominio a Big G. Anzi, l’azienda tedesca non ha apprezzato l’uso di un marchio identico al suo.
Pisciotti Romano, commento: a google sarebbe bastato usare un motore di ricerca per scoprirlo !!!!
Google has unveiled a surprise restructuring, creating a new parent company called Alphabet Inc.
google
Under the rebranding, Google will retain its best-known businesses, such as search, apps, YouTube and Android.
Some of the newer entities, such as the investment and research divisions, the “smart-home” unit Nest, and the drone arm will be run under Alphabet.
Google founder Larry Page said it would create a simpler structure for what had become a diverse group of businesses.
“This new structure will allow us to keep tremendous focus on the extraordinary opportunities we have inside of Google,” he said in the blogpost.”Our company is operating well today, but we think we can make it cleaner and more accountable,” he said. “The whole point is that Alphabet companies should have independence and develop their own brands.”
Mr Page will become chief executive of Alphabet, with senior vice president Sundar Pichai becoming CEO of Google.
Mr Page’s fellow Google co-founder Sergey Brin will become president of Alphabet, and Eric Schmidt, the current Google chairman, will be executive chairman of the holding company.
What’s in a name?
Google’s new chief financial officer, Ruth Porat, will hold the same title for both Google and Alphabet.
BGC Partners’ investment analyst Colin Gillis said the new structure should give investors greater clarity on strategy and how much Google was spending on new products.
Pisciotti Romano
Romano Pisciotti, 2015…notizia da tenere sott’occhio….
E’ di questi giorni l’ennesimo caso di azienda italiana che passa sotto le insegne di un concorrente estero di maggiori dimensioni. Il nostro Paese è sempre più una sorta di supermarket dove operatori globali hanno l’irripetibile opportunità di comprare prodotti di gran qualità a prezzi scontati.
supermercato Italia
Italcementi e’ stata solo l’ultima azienda in ordine cronologico a passare sotto il controllo di una compagine straniera, seguendo la sorte già toccata nel recente passato alle varie Loro Piana, WDF, Sorin, Indesit, Gtech, Pirelli, Ansaldo, Parmalat, Wind (2 volte), e chi più ne ha più ne metta.
Da non trascurare è anche il crescente interesse di investitori, in primis mediorientali, anche su società del calibro di Snam, Terna, Enel, Eni, Unicredit, su sui stanno accumulando importanti partecipazioni.
In realtà stiamo assistendo al progressivo e definitivo sfaldamento del cosiddetto capitalismo di relazione, che poggiava essenzialmente sulle entrature nel salotto buono di Mediobanca e al successivo riposizionamento dei protagonisti vecchi e nuovi.
Ormai anche le banche e le compagnie di assicurazioni, che erano asservite alla logica di cui sopra, non sono più in grado di sostituirsi a partner industriali latitanti o sottocapitalizzati, in quanto il loro nuovo management è sempre più focalizzato sul ritorno economico per i propri azionisti. Meglio tardi che mai…
Le aziende che sono state comprate, erano per la maggior parte aziende familiari arrivate alla seconda o alla terza generazione, che hanno preferito vendere la partecipazione, piuttosto che continuare a competere in uno scenario sempre più complesso, ma per questo estremamente stimolante. Ovviamente il fatto di operare in Italia, fornisce un grande alibi per la vendita, considerando tutte le cose che non funzionano.
Emergent Research predicted that revenue from the food truck industry will reach $2.7 billion by 2017. A truck is a much less expensive investment than a brick-and-mortar restaurant.
The failure rate for food trucks is just 10 to 20 percent (as opposed to 60 to 90 percent for restaurants). With the right equipment and some great recipes, you can have your mobile eatery up and running in no time.
The form of your product or service and the makeup of your prospect base will influence how you structure your promotion. If you are offering an improved version of the same product or service to the same customer/prospect base then no changes should be required. On the other end of the spectrum, a new product or service going to a new prospect base calls for a new and innovative approach to promotion. In between circumstances require a more subtle approach to promotional changes.
Characterize Your Enterprise
An expert will position your enterprise on a chart based upon your description of:
product function
buyer history
You can trace through the supporting analysis and its conclusions, adjusting your input until you are satisfied your description accurately characterizes your enterprise.
Analysis of Your Enterprise Position:
Brand Repositioning
The product remains the same, but is now offered to a new market. There will be new competitors and a new marketing mix. Product Repositioning
The product is changing, and is now offered to a new market. There will be a new appearance, new features and benefits and new competitors. Innovation
This is the most complex change. New technology, new price, new promotion, and new competitors call for new strategy. Re-market
The product remains the same, but the marketing mix, price, and promotion are re-blended. Re-launch
Change the name, appearance, costs and the marketing mix. Obvious Substitution
The new product appears in a conspicuous manner drawing attention to new technology and materials. Change the name, appearance, costs and the marketing mix. No change
Neither the product or market is changing. Maintain the status quo.
Face lift
No change in marketing, but changes in the product must provide greater competitive advantage. Quiet Substitution
No change in marketing. The new product creeps quietly into the market without fanfare.
Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Put your marketing plan in a three-ring binder. Refer to it at least quarterly, but better yet monthly. Leave a tab for putting in monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan.
The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, customers come and go. Later on we suggest creating a section of your plan that addresses the medium-term future–two to four years down the road. But the bulk of your plan should focus on the coming year.
You should allow yourself a couple of months to write the plan, even if it’s only a few pages long. Developing the plan is the “heavy lifting” of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing’s greatest challenge. Most marketing plans kick off with the first of the year or with the opening of your fiscal year if it’s different………………..
you have to come up with progressively more absurd, but just about conceivable, marketing ideas.
Why not sell tea cosies with the school logo? Couldn’t we write and record a School Song? What if we had a special offer for pregnant women (foetuses attend free)? Why don’t we force all the teachers to participate in a semi-spontaneous Fun Happening in the shopping plaza car park?
In the end you settle on the leaflets, which the secretaries will have to thrust at passersby in the rain.
Le regole del Fantasy Marketing sono semplici:
devi inventare idee di marketing progressivamente più assurde, ma quasi immaginabili.
Perché non vendere bustine di tè con il logo della scuola? Non potremmo scrivere e registrare una canzone della scuola? E se avessimo un’offerta speciale per le donne in gravidanza (i feti frequentano gratuitamente)? Perché non obblighiamo tutti gli insegnanti a partecipare a un Happ Happening semi-spontaneo nel parcheggio della piazza dello shopping?
Alla fine ti accontenti dei volantini, che i segretari dovranno distribuire ai passanti sotto la pioggia.
