The most valuable brands 2018


The most valuable brands in the world are Apple, Google and Amazon according to the usual Interbrand annual report.

The Cupertino colossal in 2018 reached a value of 214 billion dollars. Apple and Google have occupied the first two places for six consecutive years, according to Interbrand’s Best Global Brands report, while Facebook slipped to the ninth after being the fastest growing brand for five years. Meanwhile, the brands that reached the top 100 in 2017 but were expelled this year are among others Tesla, Thomson Reuters, Moët & Chandon and Smirnoff.

logo apple

I brand di maggior valore al mondo sono Apple, Google e Amazon secondo il consueto rapporto annuale di Interbrand.

Il colosso di Cupertino nel 2018 ha toccato un valore di 214 miliardi di dollari. Apple e Google hanno occupato i primi due posti per sei anni consecutivi, secondo il rapporto Best Global Brands di Interbrand, mentre Facebook è scivolato al nono dopo essere stato il marchio in più rapida crescita da cinque anni. Nel frattempo i marchi che hanno raggiunto i primi 100 nel 2017 ma sono stati espulsi quest’anno, tra gli altri, Tesla, Thomson Reuters, Moët & Chandon e Smirnoff.

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BMW contro Google

 Cpt. Romano Pisciotti on Google and BMW contest

Alphabet è il ramo di BMW che si occupa dei servizi di mobilità aziendale.

BMW Logo
BMW Logo

Quando lunedì Google ha annunciato la nascita di Alphabet, la mega società che riorganizza la galassia di Mountain View per privilegiare lo sviluppo di nuovi progetti, lo ha fatto con un sito ufficiale un po’ insolito: il portale dell’azienda non è ma Questo perché appartiene a BMW, che non ha la minima intenzione di vendere il dominio a Big G. Anzi, l’azienda tedesca non ha apprezzato l’uso di un marchio identico al suo.

Pisciotti Romano, commento: a google sarebbe bastato usare un motore di ricerca per scoprirlo !!!!

Cpt. Romano Pisciotti on Google and BMW contest
Cpt. Romano Pisciotti


Google unveils surprise restructuring under Alphabet

Google has unveiled a surprise restructuring, creating a new parent company called Alphabet Inc.




Under the rebranding, Google will retain its best-known businesses, such as search, apps, YouTube and Android.
Some of the newer entities, such as the investment and research divisions, the “smart-home” unit Nest, and the drone arm will be run under Alphabet.
Google founder Larry Page said it would create a simpler structure for what had become a diverse group of businesses.
“This new structure will allow us to keep tremendous focus on the extraordinary opportunities we have inside of Google,” he said in the blogpost.”Our company is operating well today, but we think we can make it cleaner and more accountable,” he said. “The whole point is that Alphabet companies should have independence and develop their own brands.”
Mr Page will become chief executive of Alphabet, with senior vice president Sundar Pichai becoming CEO of Google.
Mr Page’s fellow Google co-founder Sergey Brin will become president of Alphabet, and Eric Schmidt, the current Google chairman, will be executive chairman of the holding company.
What’s in a name?
Google’s new chief financial officer, Ruth Porat, will hold the same title for both Google and Alphabet.
BGC Partners’ investment analyst Colin Gillis said the new structure should give investors greater clarity on strategy and how much Google was spending on new products.


Pisciotti Romano

Romano Pisciotti, 2015
Romano Pisciotti, 2015
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How To Analyze Your Audience In Google Analytics

No matter what industry you’re in or what your approach is to marketing and advertising, understanding your audience better will allow you to improve your practices and increase your customer loyalty and retention.

Google Analytics
Google Analytics



Understanding your audience ADNC NaN% is pivotal to any business. No matter what industry you’re in or what your approach is to marketing and advertising, understanding your audience better will allow you to improve your practices and increase your customer loyalty and retention.

Today, thanks to readily available technologies, it’s easier than ever to analyze your audience and get a better idea of who’s interacting with your brand and why. With the right insights, you can modify your approach, anticipate your customer needs, and create a superior user experience.

Google Analytics is one of the best tools you can use for this purpose. Once your script is installed, you’ll be able to measure a tremendous diversity of data on your web users, and using that data, you’ll be able to make meaningful change to your branding and marketing strategies.


Acquisition Insights

The Acquisition area of Google GOOGL -1.01% Analytics is one of the most important, especially if you’re marketing to your audience online in different formats. The main purpose of the Acquisition section is to provide insight on how your users are finding your site. For example, in the Acquisition Overview, you’ll be able to see a chart of how many users found your site after typing your URL directly into their browser versus those that found it through an external link, social media, or search engine results.

This information is especially useful in determining which of your marketing strategies is the most effective, but it’s also useful for determining what types of people are visiting your site and why. For example, if you find that the majority of your users are finding your site through content you’ve syndicated on social media, you could double your content writing and syndication efforts to attract an even greater number of users.



Jayson DeMers
Jayson DeMers 




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