GIANNI AGNELLI…ENZO FERRARI…LA NUOVA MONOPOSTO

La “storia d’amore” tra la Ferrari e la Fiat nasce il 18 giugno del 1969, quando il “Drake” cede a Gianni Agnelli il 50 per cento dell’azienda, mantenendo tuttavia il controllo della gestione sportiva.

Il primo successo della “joint venture” tutta italiana arriva nel 1975: Niki Lauda si aggiudica il titolo piloti e insieme a Clay Regazzoni quello costruttori, che vinceranno anche i due anni successivi. L’austriaco si ripeterà nel 1977.

Nel 1988, dopo la morte di Ferrari, la Fiat diventa l’azionista di maggioranza della casa di Maranello.

enzo ferrari GIANNI AGNELLI...ENZO FERRARI...LA NUOVA MONOPOSTO Romano Pisciotti

gianni GIANNI AGNELLI...ENZO FERRARI...LA NUOVA MONOPOSTO Romano Pisciotti

Dal 1999 al 2004 Schumacher vince 5 campionati del mondo piloti e 6 costruttori (con l’aiuto di Eddie Irvine e soprattutto Rubens Barrichello). Agnelli muore il 24 gennaio del 2003.

ferrari GIANNI AGNELLI...ENZO FERRARI...LA NUOVA MONOPOSTO Romano Pisciotti

 

2021:

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FIAT Dino

Ferrari had a problem. It wanted to go Formula 2 racing in the 1960s but it needed to homologate its 2.0-litre engine for competition, and that meant at least 500 had to be built and used in road-going cars. As a maker of low-volume sports cars, that was never going to happen.

Yes, Ferrari tried with the Dino 206GT, powered by its new 2.0-litre V6, but its small production numbers (just 152 were made between 1967-69) were never going to trouble the homologation bean counters.

To solve the homologation problem, Enzo cast his not inconsiderable gaze to Turin and Italy’s mainstream maker of affordable cars, Fiat. An agreement was reached, and Fiat set about designing a new sport car that could accommodate the ‘Dino’ engine. Fiat also agreed to build the Ferrari-designed engine at its Turin plant.

The results were the Fiat Dino Coupe and Fiat Dino Spider. With Bertone responsible for the design of the Coupe, it was left to Pininfarina to pen the altogether more elegant and swoopy Spider. In a race of the drawing boards, it was the Spider which made its debut first, unveiled to the public at the 1966 Turin motor show. The Coupe followed months later, the covers taken off the Giorgetto Giugiaro-designed fastback at Geneva in March, 1967.

Both were powered by the 2.0-litre V6 making a claimed 118kW. Power was sent to the rear wheels via a five-speed manual gearbox and thanks to its svelte 1240kg kerb weight, the sprint from 0-110km/h could be dispatched in around 7.0 seconds, not too shabby for the time.

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FERRARI: Not exactly unusual encounters in Nigeria

Having a car is something, but having a really fancy and expensive car is a totally different thing.

Nigeria 1 FERRARI: Not exactly unusual encounters in Nigeria Romano Pisciotti

Ferrari is known worldwide as the company that doesn’t just sell cars, but sells a dream. Being with Ferrari means being a part of this dream.

nigeria 3 FERRARI: Not exactly unusual encounters in Nigeria Romano Pisciotti

Ferrari’s clients include the world’s wealthiest and most influential people. Yet at the same time, the brand enjoys a high profile, attracting intense interest from the public at large.

nigeria 2 FERRARI: Not exactly unusual encounters in Nigeria Romano Pisciotti

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Motor Parts Industry – Lagos

THE MOST PRESTIGIOUS ITALIAN BRAND AT THE SERVICE OF THE COUNTRY

Ferrari on track for life. It will produce respirators

Ferrari in pista per la vita. Produrrà respiratori

The most beautiful and most important race: the one for life. After the millionaire donations made in recent days, Ferrari is back on track against Coronavirus making itself available, together with FCA and Marelli, to make its factories and collaborators available to increase the production of lung respirators.
All in synergy with the Bologna-based Siare Engineering, the only Italian manufacturer of fans, literally buried by requests, but which has committed itself to guaranteeing 125 life-saving machines per week.

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From…Racing history: 250 Testa Rossa

The 250 Testa Rossa was raced successfully throughout the late 1950s and early 1960s. (Not to be confused with Ferrari 500 TR or Ferrari Testarossa)

Independent teams raced the 250 TR alongside Scuderia Ferrari cars from 1958 on, although the most developed versions of the car were restricted to factory-sanctioned teams only.

ferrari1 From...Racing history: 250 Testa Rossa Romano Pisciotti

250 TRs were extremely competitive during this time, winning 10 World Sportscar Championship races including the 1958, 1960, and 1961 24 Hours of Le Mans, the 1958, 1959 and 1961 12 Hours of Sebring, the 1958 Targa Florio, the 1958 and 1960 1000 km Buenos Aires and the 1961 4 hours of Pescara. Notable drivers included Phil Hill, Olivier Gendebien, Luigi Musso, Peter Collins, Dan Gurney, Wolfgang von Trips and Mike Hawthorne, among others.

The excellent results of 250 TRs and Scuderia Ferrari’s skilled drivers earned Ferrari the 1958, 1960 and 1961 Constructor’s World Sportscar Championship titles.

ferrari From...Racing history: 250 Testa Rossa Romano Pisciotti

The Aston Martin DBR1 and the Porsche 718 were the 250 TR’s closest competitors during this time. Stirling Moss drove a DBR1 to win first place against strong Ferrari opposition at the 1958 1000km Nürburgring, and DBR1s would go on to win over 250 TRs at the 1959 Le Mans, Nürburgring, and Tourist Trophy races, depriving Ferrari of the Constructor’s World Championship in 1959.

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IMG 9329 169x300 From...Racing history: 250 Testa Rossa Romano Pisciotti
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Application for employment in Alfa Romeo of Enzo FERRARI //La domanda di assunzione in Alfa Romeo di Enzo FERRARI

Enzo Ferrari was the founder of the brand now universally recognized as the strongest in the world …Enzo Ferrari è stato il fondatore del brand oggi universalmente riconosciuto come più forte al mondo.

Tutto iniziò in Alfa Romeo….It all started in Alfa Romeo

Alfa Romeo Application for employment in Alfa Romeo of Enzo FERRARI //La domanda di assunzione in Alfa Romeo di Enzo FERRARI Romano Pisciotti
Alfa Romeo
Enzo Application for employment in Alfa Romeo of Enzo FERRARI //La domanda di assunzione in Alfa Romeo di Enzo FERRARI Romano Pisciotti
Enzo

The Brand Finance Global 500 is an annual study conducted by leading brand valuation consultancy Brand Finance. The world’s biggest brands are put to the test and evaluated to determine which are the most powerful and most valuable.

Ferrari is the world’s most powerful brand. The legendary Italian carmaker scores highly on a wide variety of measures on Brand Finance’s Brand Strength Index, from desirability, loyalty and consumer sentiment to visual identity, online presence and employee satisfaction. Ferrari is one of only eleven brands (including Google, Hermès, Coca-Cola, Disney, Rolex and F1 racing rivals Red Bull) to be awarded an AAA+ brand rating and has the highest overall score.

Il Brand Finance Global 500 è uno studio annuale condotto dalla principale società di consulenza sulla valutazione del marchio Brand Finance. I più grandi marchi del mondo vengono messi alla prova e valutati per determinare quali sono i più potenti e preziosi.

La Ferrari è il marchio più potente del mondo. La leggendaria casa automobilistica italiana ottiene un punteggio elevato su una vasta gamma di misure sull’indice di forza del marchio di Brand Finance, da desiderabilità, lealtà e sentimento del consumatore a identità visiva, presenza online e soddisfazione dei dipendenti. La Ferrari è uno dei soli undici marchi (tra cui Google, Hermès, Coca-Cola, Disney, Rolex e i rivali di corse Red Bull) ad ottenere il marchio AAA + e il punteggio complessivo più alto.

 

Ferrari Application for employment in Alfa Romeo of Enzo FERRARI //La domanda di assunzione in Alfa Romeo di Enzo FERRARI Romano Pisciotti
Ferrari

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The 780 hp V12 engine

MARANELLO – The collector is always right, or almost right, especially if he is ready to spend a million dollars to secure a car just for him, a “one-off”. This is the name of the most exclusive customization program, given that there is Ferrari, which allows customers from all over the world to express their opinion and the most hidden desires about the style of their car. A process that can last up to 2 years with some exceptions such as the last “red” one-off, the P80 / C, which requested four.

Keep in mind that, then, the Ferrari Style Center directed by Flavio Manzoni always has the last word on the final product because it must be consistent with the tradition of the brand. An additional business for Maranello which, given the figures it moves, should be treated with the necessary “pliers”. Any examples? The SP3JC is a roadster without compromises made on the basis of the Ferrari F 12 TDF. The design recalls the spiders of the 50s and 60s, even if the more sculpted lines of the sides or even the air vents behind the front wheel arches give it a more dynamic and modern look.
The 780 hp V12 engine is in plain sight thanks to the openings on the engine hood. Already because another rule of the One Off program is that the technical specifications of the reference model that are already in production must always be respected. Or the 275 GTB / C Speciale of which there are only three specimens in the world: one belongs to the millionaire Preston Henn, the other is owned by a private collection, while the third was auctioned in 2014 for the dizzying amount of 26.4 million dollars. But let’s get to the P80 / C that could have cost the Hong Kong customer who requested it for about five million euros.

Moreover, the starting point is the 488 GT3 race which already costs 630 thousand euros. The engine, then, is the same V8 3,900 cc turbo with 550 hp, while the livery responds to the requests of the customer who wanted a car different from the other Ferraris, but that was inspired by the prototype sports. To do this in Maranello they also worked on aerodynamics as the P80 / C is only approved for use on the track and, therefore, without particular rules to be respected. So a “free hand” to achieve maximum performance.

Nuccio Bertone, Master of automotive design

 

Lamborghini Miura Nuccio Bertone, Master of automotive design Romano Pisciotti
Lamborghini Miura
Bertone Nuccio Bertone, Master of automotive design Romano Pisciotti
Bertone

Presented by Romano Pisciotti – ITALMOTOR

At the beginning of the twentieth century, Italy is a rapidly changing agricultural country under the pressure of the second industrial revolution. The first establishments of the modern era were born in Milan and Turin, many of which were dedicated to the nascent automotive sector. The production is still modest and in the city streets are still the animal-powered carriages to ensure mobility. This is how the “Carradore” workshops were born, which repair and build carriages to move around the city. Like the one inaugurated in 1912 by a young man who arrived under the Mole from the province of Cuneo in search of fortune, it was Giovanni Bertone, who was busy repairing carts.

Nuccio Bertone, son of Giovanni, was born on July 4th 1914

In 1918 Giovanni opened a new office in via Monginevro 119, hired 20 workers and decided to focus on the sector that considers the future: the automobile. The first important order arrives early: build a torpedo on 23 S mechanics, a sports model of the SPA (Società Piemontese Automobili) of Matteo Cerano and Michele Ansaldi. The work is carried out with care and passion and attracts an order for a high-performance model, the Fiat 501 Sport Siluro Corsa.

Fiat 501 Sport 300x168 Nuccio Bertone, Master of automotive design Romano Pisciotti
Fiat 501 Sport
Lancia Lamda 300x245 Nuccio Bertone, Master of automotive design Romano Pisciotti
Lancia Lambda

Followed by agreements with other small companies, such as Fast, Chiribiri, Aurea, SCAT and Itala, and soon contacts with the two brands are becoming more and more important: Fiat and Lancia.

More and more appreciated models are coming that allow Bertone to come out unscathed from the Great Depression and to expand acquiring the new factory of Corso Peschiera.

After the war events of World War II, Giovanni, now 61 years old, gradually left the reins of the company to his son Nuccio, just forty years old but already for twenty years in the Bertone world. Its imprint does not wait and within a few years come out some specimens that mark the new stylistic trends of the next decade, such as the Lancia Aprilia Cabriolet and two fascinating variants of the Fiat 1100 made with Vittorio Stanguellini, a racy coupé and a discovery from competition.

Lancia Aprilia Cabriolet Nuccio Bertone, Master of automotive design Romano Pisciotti
Lancia Aprilia Cabriolet

In the Fifties,

1954 Alfa Romeo BAT 7 Nuccio Bertone, Master of automotive design Romano Pisciotti
1954 Alfa Romeo BAT 7
BAT 7 Nuccio Bertone, Master of automotive design Romano Pisciotti
BAT 7

Italy finds new vitality singing the songs of the newborn Festival di Sanremo and enthusiastically following the challenges with pedal strokes between Coppi and Bartali. The liberated Europe becomes a great market and the first foreign orders arrive at Bertone. In 1952 those of MG and Bristol, in 1957 is the turn of the NSU, a German brand that entrusts Bertone with the production of Prinz Sport, a small two-cylinder “dressed” with grace by Franco Scaglione, recently at the court of Nuccio. An increase in work that leads the management to think of a larger plant to house the new plants and the employees, which have now reached 550. The building will be ready in 1959 in Grugliasco, just outside Turin. To mark the decade, however, is the collaboration with Alfa Romeo. The first approach is in 1953, when Nuccio entrusted Scaglione with the design of the Giulietta Sprint prototype, a model for which a production limited to 1000 units is planned.

Alfa Romeo Giulietta Spider Nuccio Bertone, Master of automotive design Romano Pisciotti
Alfa Romeo Giulietta Spider

The Sixties are the period of the “Dolce Vita”, of the widespread wellbeing, of the mass motorization that runs on the new Autostrada del Sole and crosses the Alps from the newly inaugurated Mont Blanc Tunnel. And they are the years of maximum lightning of Italian touring, the “GT”. A sector that the whole world envies us and that Nuccio and his designers contribute to make famous. From this period some extraordinary models like the Alfa Romeo 2600 Sprint,

Alfa Romeo Sprint  300x200 Nuccio Bertone, Master of automotive design Romano Pisciotti
Alfa Romeo Sprint

in coupe and cabriolet version, two Ferrari 250 GT, one called Wax from the name of the client and the other used by Nuccio himself, the Aston Martin DB4 GT “Jet “and the Maserati 5000 GT.

Aston Martin DB4 GT jet Nuccio Bertone, Master of automotive design Romano Pisciotti
Aston Martin DB4 GT jet

There are also many prototypes to remember, such as the Chevrolet Corvair Testudo, a concept destined not to have an industrial following and which Nuccio personally guides up to the 1963 Geneva Motor Show, or the 1964 Alfa Romeo Canguro made on the basis of Giulia TZ and Giulia GT in 1965. Without forgetting the “Ferrarina”, the ASA 1000 born from a project by Enzo Ferrari that will never land on the market despite the great interest that aroused. Industrial plans are also going well. From abroad the requests of BMW arrive to realize the 3200 CS

BMW 3200 Nuccio Bertone, Master of automotive design Romano Pisciotti
BMW 3200 CS

and Simca for the 1000 Coupé. From Fiat those for a small discovery based on the 850.

ASA 1000 Ferrarina Nuccio Bertone, Master of automotive design Romano Pisciotti
ASA 1000 Ferrarina

The seventies are still beginning in the name of Taurus with Jarama and Urraco (Lamborghini). But to shake the engine enthusiasts is a futuristic concept created by Gandini on the basis of the Lancia Fulvia HF, the Stratos Zero. A specimen that appears at the Turin Motor Show in 1970 arousing great fanfare and that will have a great competitive future with its road evolution, the Lancia Stratos HF.

Lancia Stratos Zero Nuccio Bertone, Master of automotive design Romano Pisciotti
Lancia Stratos Zero
Lancia Stratos Nuccio Bertone, Master of automotive design Romano Pisciotti
Lancia Stratos

The years of industrial consolidation begin. 1500 employees work at the Grugliasco plant and production is more intense than ever.

FIAT X19 Nuccio Bertone, Master of automotive design Romano Pisciotti
FIAT X1/9

Merit of the Fiat X1 / 9, small sport signed by the usual Gandini replacing the 850 Spider surpassing it in units produced: 160,000 from 1972 to 1988. And the new agreement with Volvo for the production of the 264 TE limousine and the refined coupé 262 C. Model exhibited for the first time at the Geneva Motor Show and for which Bertone is responsible for the entire production cycle, from the assembly of the raw body to the assembly of mechanical parts and the related road tests.

Volvo 262 C Nuccio Bertone, Master of automotive design Romano Pisciotti
Volvo 262 C

The eighties / nineties are a decade of events that will change the course of history, from the explosion of the nuclear reactor at Chernobyl, from the discovery of the ozone hole over the Antardite to the fall of the Berlin Wall. In tale trambusto la Bertone prosegue la strada del rafforzamento industriale e finanziario rinunciando in parte alla realizzazione di concept spettacolari per concentrarsi nella produzione. D’altronde gli impegni sono sempre più severi. Dall’inizio del decennio la Bertone vende direttamente con il proprio marchio la Ritmo Cabrio e la X1/9.

Sono di questi anni pure gli accordi con Citroën e General Motors. Per la casa francese segue lo stile di due importanti modelli, la BX e l’ammiraglia XM. Con la filiale europea del colosso di Detroit Nuccio sigla nel 1987 un accordo commerciale per la produzione della Kadett Cabrio, seguita poi dall’Astra Cabrio e, negli anni seguenti, dalle versioni Coupé e Cabriolet della compatta Opel.

CITROEN XM Nuccio Bertone, Master of automotive design Romano Pisciotti
CITROEN XM

The last decade of the millennium opens with the commitment of Carrozzeria Bertone for the development of innovative technologies.

1994 Bertone ZER Zero Emission Record Nuccio Bertone, Master of automotive design Romano Pisciotti
1994 Bertone ZER (Zero Emission Record)
ZER 300x180 Nuccio Bertone, Master of automotive design Romano Pisciotti
ZER

Eco-compatible expedients that Bertone puts into practice with another prototype with excellent aerodynamics (CX of 0.11): the ZER, acronym of Zero Emission Record.

Porsche Karisma Bertone Nuccio Bertone, Master of automotive design Romano Pisciotti
Porsche Karisma Bertone

In this period there are plenty of style car shows like the Karisma of 1994, a strange sedan made on a Porsche basis, or the 1995 Kayak, a sleek coupe with the Lancia brand that some have defined the 2000 Aurelia B20.

Lancia Kayak Nuccio Bertone, Master of automotive design Romano Pisciotti
Lancia Kayak

An unusual coupé-wagon based on Calibra, which was exhibited in Geneva in 1996, the Slalom, and the less enthusiastic sport utility derived from the Fiat Brava platform. On the production front, Bertone obtains, first in Italy in the automotive sector, the ISO 9001 quality certification of its Grugliasco plants. Where the top models are the cabriolets built on Opel Astra and Fiat Punto. To make it more sad the decade is the disappearance of Nuccio Bertone on February 26, 1997, a few days before the Geneva Motor Show where an unlikely Suv Alfa Romeo is exhibited.

Nuccio Bertone 1024x769 Nuccio Bertone, Master of automotive design Romano Pisciotti
Nuccio Bertone

The novel centenary of the Bertone family has entered by law in the history of Italy with the decree of the Ministry for Cultural Heritage and Activities which attributes to the Bertone Collection of historic cars held in Caprie (TO) the recognition of “national artistic heritage”.

Ferrari Bertone Nuccio Bertone, Master of automotive design Romano Pisciotti
Ferrari Bertone
Ferrari 250 GT Nuccio Bertone, Master of automotive design Romano Pisciotti
Ferrari 250 GT

… the story continues

Prototipe BMW BIRUSA Nuccio Bertone, Master of automotive design Romano Pisciotti
Prototype BMW BIRUSA

 

Bertone Jaguar B99 300x168 Nuccio Bertone, Master of automotive design Romano Pisciotti
Bertone Jaguar B99

Uno sguardo al futuro – A look at the future

Ferrari in Formula E, uno sguardo al futuro con Matteo Gentile

In molti ormai si aspettano un ingresso di Ferrari in Formula E, magari nel 2022. Così l’ha immaginata Matteo Gentile, designer automotive in forza a Lamborghini: futuristica, sinuosa e viscerale.

ItEng.version Uno sguardo al futuro   A look at the future Romano Pisciotti
It:Eng.version

Ferrari in Formula E, a look into the future with Matteo Gentile
Many are now expecting Ferrari to enter Formula E, perhaps in 2022. This is how Matteo Gentile, automotive designer at Lamborghini’s power, imagined it: futuristic, sinuous and visceral.

Il sogno Ferrari Formula E 1 1024x683 Uno sguardo al futuro   A look at the future Romano Pisciotti
Il sogno- Ferrari Formula E

Il designer ha scelto di rappresentare una monoposto schiacciata al suolo, sportiva e senza compromessi, con uno studio aerodinamico capace di mescolare un possibile futuro (come la scelta dei passaruota e del parabrezza) ad elementi attuali (estrattori e geometrie del frontale), senza dimenticare soluzioni senza tempo: pensiamo alla collocazione della power unit e l’architettura complessiva della macchina, troppo spesso stravolte da rendering troppo azzardati.

 

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